Project Goal

Dragontree is a wellness spa that takes a holistic approach to healing. The rebrand combines all of its products and services under one cohesive and elegant brand experience. At Dragontree one can experience true enlightenment through a variety of products and services.

Project Timeline: 5 Weeks

Deliverables:

  • New packaging for their Skincare

  • New packaging for their Candle line

  • A Website proof of concept

  • Brand Guidelines for the Rebrand

  • A new logo

  • Rebranded Uniforms

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Wordmarks and Logos

Primary Brandmark

Secondary Brandmark

Primary Icon

Secondary Logo

The process of rebranding began by delving into the history of the brand and where the name Dragontree came from. Brianna and Dr. Peter Borton started their company based on Ancient Chinese medicine and naturopathic practices. The Icon refers back to the spine of a human which is often depicted in ancient Chinese medicine, while at the same time paying homage to the Dragontree after which the brand is named.

Uniforms That Elevate

By creating a Simple yet consistent uniform, it allows the brand and overall experience at Dragontree to be elevated and feel more like a luxurious experience.