Project Goal
To create a Kava beverage brand that could be enjoyed by college students who cannot drink alcohol. Creating a modern brand that still pays tribute to its traditional routes of Kava Ceremonies.
Creative Direction
Photography
Art Direction
Package Design
Brand Guidelines
Project Timeline: 5 Weeks
Project Applications
Research
It was important when creating this brand that I reached out to existing kava brands to ask about what I should do in order to help avoid cultural appropriation in AVAK. As well as get a sense of Traditional Kava makers did when creating their own business.
Sketches
Label Drafts
Final Products
